Support Center

Why are my Launchpad Stats wrong?

Last Updated: Feb 08, 2017 03:55PM EST
The stats you are seeing may not be as accurate as you expect. There are different actions that can trigger the impressions that can misrepresent the analytical calculations. Raw leads vs. unique, bounces, refreshes can all be seen differently by different tracking systems

To calculate optin rates, I suggest taking the number of unique clicks sent by the Clcikonomy vendor and comparing that with the actual number of people who join your Sendlane list. The important rule to follow is to take your stats from the same place each time so you can measure improvements easier.

I hope this helps answer your question

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